How to Generate More Leads

What if you could generate more leads daily, attracting a steady stream of eager customers to your business?

Effective lead generation means not just collecting contacts but building strong connections with high-quality leads who are ready to engage. Capturing and converting leads involves strategic approaches that nurture and optimise each step of the journey.

Erika Fisher

Chief Financial Officer

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Erika Fisher is the Chief Administrative Officer and Chief Legal Officer at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.